Rock your Personal Brand on LinkedIn: A Cheat Sheet

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    One of the questions we get asked here at Pink Petro is, ’how do I build my personal brand?’. We gathered some top tips from LinkedIn and wanted to share them.

    According to LinkedIn, the best times to post are:

    • The best times to post to LinkedIn are Wednesday at 9–10 a.m. and 12 p.m.
    • The best day to post on LinkedIn is Wednesday.
    • The safest times to post are Tuesday through Friday from 8 a.m.–2 p.m.
    • The least engagement per day occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m. CDT

    These high engagement times are usually when people are getting ready for work, just getting to work, taking a break or going home.

    Follow Experience Energy on LinkedIn

    Peak days for engagement are Wednesdays

    On the other hand, Friday, Saturday, Sunday, and Monday enjoy the lowest engagement. People want to tune out and unplug from work.

    Note, this is not true of other (more social and personal) platforms. But for your professional brand, LinkedIn is a clear winner.

    LinkedIn Global Engagement reported by Sprout Social.

    Be sure to follow the PinkPetro and Experience Energy LinkedIn pages to stay in touch.

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